He is also me.
How the sausage is made.
tl;drEight years experience as a copywriter and creative. (See: Game of Thrones exhibition, Lost My Name/Wonderbly content platform, Dyson recruitment narrative game.)
Right now I’m a copywriter for Bulb.
Five years as a teacher, and three as a business and policy analyst (just for laughs).
I also have three degrees: Bachelor of Arts, Bachelor of Education, and Juris Doctor.
The story so far...
Vancouver (1999 - 2011)
As a high school teacher I worked mainly in special programs for at-risk youth. For two glorious months I was an elementary school librarian.
My crowning achievement from my time in the library was a collaborative song I wrote with a group of eight year-olds titled, ‘I Like Bubblegum In My Hair’.
An accurate depiction of my writing process.
Having accomplished all I could for large-scale shipping policy, I applied for and got the first copywriting post I saw on Craigslist.
I worked at Vancouver Film School for 1.5 years as part of a small marketing team, writing everything from print ads and radio scripts to 30 foot-long banners for trade shows. We won exactly no awards.
London (2012 - )
With this experience under my belt, I moved to London and had the good fortune to land at Poke (2012-2015).
I started as a social creative for the launch of EE. I spent over a year on the Game of Thrones Exhibition, first as a creative on the pitch team and then as the creative lead during production. This included an 18-hour day at the O2 during the inaugural show’s setup, soundtracked by back-to-back recordings of Strictly Come Dancing.
I left Poke with a slightly heavy heart for a wonderful opportunity at Lost My Name, helping them build out their brand and comms strategy.
My first major project was producing a newspaper with children summarising 2015, that was sent around the world.
I was the main writer for the new content platform, Clever Ideas, as well as emails and social content, including this viral sensation:
And I was the mind and hands behind a series of magic tricks, Tiny Magic.
I left to become Senior Creative at Livity (2017), where I produced a branching narrative game for Dyson. I branded and developed TOV guidelines for Nominet Digital Neighbourhood, a program that matches young skills with local businesses, and created a new course for Barclays LifeSkills.
I was the Senior Copywriter for SamKnows (2017-2018), helping them shape their brand and tone of voice.
Occasionally I get passionate and write essays. Here is one about mental health. And here is one about the abomination that was Jet Li in Romeo Must Die.